About NextWave
Built on experience. Designed for the next chapter.
NextWave Capital Marketing was created to help financial-services and growth-oriented businesses navigate consequential moments with clarity and confidence: a new product, a brand reset, a changing distribution model, a digital transformation, a leadership transition, or a market that has moved faster than the organization.
David Partain
Executive Director
David Partain is a senior marketing, sales, and business-strategy executive with more than three decades of experience across financial services, asset management, wealth management, ETFs, and financial technology. His career combines large-institution leadership with entrepreneurial company building. He has led brand activation, marketing planning, advertising, events, design, advisor engagement, product strategy, content, digital innovation, and business-development initiatives in complex and regulated environments.
David’s perspective is shaped by a simple belief: the strongest marketing programs improve both the story a business tells and the way the business makes decisions.
Focus Areas
Financial-Services & ETF Marketing Strategy
Brand Positioning & Activation
Advisor, Intermediary & Institutional Engagement
Business Development & Distribution Support
Product Strategy & Product Marketing
Executive Communications & Thought Leadership
AI-Enabled Marketing Systems
Marketing Operations
How I Work
Clients work directly with an experienced senior leader—not a handoff model. NextWave brings the right specialized partners when needed, while maintaining strategic continuity, clear ownership, and accountability.
Values
Be Useful
Make every recommendation clear, relevant, and usable.
Respect the Audience
Earn attention with clarity, not volume.
Make Complexity Manageable
Turn complexity into clear choices and next steps.
Build for the Real World
Plan for sales, operations, compliance, and adoption.
Keep Learning
Stay curious, improve the work, and adapt with intent.